Social Recruiting

  • Katama Consulting
  • August 2019

Social recruiting is a term that has only been coined in recent years in the sense that we know it today. It involves an effort from an organization to recruit from extended networks and communities; this includes using social media such as LinkedIn, Facebook, Twitter and other digital networks to find potential candidates.

The Importance of Social Recruiting

Social recruiting offers many benefits, as opposed to traditional recruiting efforts. It allows your company to develop an online presence and brand it as you would like your potential candidates to see. Posting job opportunities on company social media accounts builds awareness for your brand online and attracts visitors to the site and post. These job posts also can target a group of potential candidates directly that may not have been accessible before. Furthermore, social recruiting on many sites is free. This form of advertising for positions can cost the company nothing, while generating impressive results. 

Social Media Has Become Searchable

One of the biggest influencers on the rise of social recruiting has been the adaptation of the search tool. The search tool allows companies to leverage social recruiting by utilizing hashtags and posting job openings on platforms such as Facebook and LinkedIn. These hashtags allow users to see not only accounts they are following, but ones they are not. The same goes for keywords, which are words or phrases that are relevant to your company or product. Using keywords decisively means that your posts or online platforms will show up more frequently in searches; this concept is referred to as Search Engine Optimization, or SEO. Using the right hashtags or keywords means that brand awareness for your company can grow in the right direction more rapidly.

Social Media Best Practices

Like a potential employee, it is essential for an employer to establish the right brand and persona on social media accounts. For some companies, having no social media presence can be just as detrimental as having a negative presence. Therefore, it is vital to display engaging and thoughtful material that can better represent who you are and what you do. To form this reputation, you may find some social media best practices helpful.

  1. Use different media: Utilizing photos, videos, editorials, articles and more will not only attract more attention to your posts, but demonstrate a variety of offerings from your organization.
  2. Collect and distribute relevant content: Posting content related to your company will increase interest. Creating a continuous posting schedule is also helpful. Employers can do this by using content that is older or already created, as well as developing new material.
  3. Showcase your team: Potential employees want to see your current staff and your company culture. Sharing information about whom you employ demonstrates how much your organization cares about its employees and, reciprocally, how much your employees care about the organization. Use this opportunity to tell a story.
  4. Engage with your networks: Use social media as a tool to engage with other businesses and individuals to strengthen and grow your external community.
  5. Pay attention to SEO and keywords: One of the most important practices to be mindful of is the use of keywords to optimize your search engine results. In your post, be mindful of how and when you use keywords, and at what frequency.

Using these methods will allow your company to interact in a virtual world with the most success. To find out more about how your company can utilize social media to find the best candidates for the job and create a successful online image, visit


  2. Sherratt, Justin. “What is Social Recruiting?” Franchising World 45.9 (2013): 55-6. ProQuest. Web. 21 July 2019.


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